Areas of Expertise:

• Digital Marketing
• Social Media Marketing
• Lead Generation
• Marketing Strategy
• Inbound Marketing
• Leadership

Books:

• Blast Off with Business Blogging
• How to Get Started as a Brand Marketer
• Successful Social Media Marketing Planning for Your Event
• Content Leverage: 7 Steps to Build 6 Months of Inbound Marketing Content in Just One Week
• 5 Secrets to Boost Your Online Marketing ROI

Keynote Topics:

• Marketers of Tomorrow: You Are The Future of Marketing
• Inbound Recruiting: How to Source, Interview and Hire Talent
• Content Leverage: 7 Steps to Build 6 Months of Inbound Marketing Content in Just One Week
• Developing the Strength to Change: 3 Lessons I Learned

Tyrona (Ty) Heath is the Global Lead for Agency and Partner Program Development at LinkedIn. Ty is also the Founder of Spectacled Marketer, an inbound marketing consulting practice that helps customers increase their online visibility, get more leads and increase their number of clients using inbound marketing processes. Clients benefit from Ty's experience at Google Inc. where she managed Google AdWords advertiser campaigns and delivered marketing product education to thousands of Google employees, partner agencies and resellers.

Ty has an MBA in Marketing and Management from Emory University's Goizueta Business School and an Economics degree from Georgetown University. Ty has been running the Spectacled Marketer consulting practice for 3 years, successfully delivering inbound marketing campaigns in collaboration with clients, coaching IBM executives on social media as a Social Business Manager and currently serves as Lead Faculty for Digital Marketing and Social Media at Bay Path University.